@oldandrew designed this system for advertising teaching vacancies on Twitter using the hashtag #teachingvacancyuk
His detailed instructions are on his blog here and we reproduce them below.
To advertise a teaching job on twitter, use the following format:
One word description (see below)
Region (see below)
Link to your vacancy
By: Closing date for applications
For: Starting date
Here are what all these mean:
#teachingvacancyuk: This is the hashtag people will search for in order to find positions advertised in this format.
One word description: This should be the main feature of the job and is likely to be either the sector (for non subject specialist), the subject (for secondary or FE), or the position (for promoted posts). For consistency pick from this list if possible.
If your position covers more than one of these search terms, don’t worry, use both. If it’s definitely not on the list, tell me. The key thing here is that people will be searching for these terms.
Region: The region should be from this list:
Again, these are to help searching, so just pick whichever region sounds most like where you are. You can pick more than one, it doesn’t have to be precise. Whatever is most likely to be searched for by somebody who could work at your school.
NEVER split these search terms into separate words. eg. “West Midlands” rather than “WestMidlands”!
Link to your vacancy: This should be the URL for an advert for your position. It may be to a website linked to publication like the TES or Schools Week, or another jobs website, or it may be on your school website.
By: Closing date for applications: This is not going to be searched for, so put it in whatever format gives the key information. “Get in touch by DM for details” would be fine.
For: Starting date: This is not going to be searched for, so put it in whatever format gives the key information. “As soon as possible” would be fine.
Other Details: This should be anything you think is essential (key stage, type of school, town/city, county/LA, full or part time) but should be as brief as possible and carefully chosen to avoid using words that have any overlap with the words already listed as that will make searching difficult. You are doing two things with the “other” section: encouraging appropriate people to follow the link, and filtering out those who will not be interested. This is what you want people to know before they click the link to your advert. So if you want somebody who can teach A-level, or somebody who can get to Oldham, or China, here’s where it goes.
So here’s (roughly) what it should look like. (Please ignore the way WordPress seems to be joining up the job description and the URL, click on the tweets to see what they look like).